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Tuesday, June 19, 2012

Doctors, Miami Marlins, Storage Wars and SMO!

Do The Write Thing!


Can I be honest with you? I would not be as effective, interesting, or grammatically correct without the tireless assistance of Rachel Nall. Rachel is a former colleague of mine from True North Custom Media.


Amplification, Inc., Writer Rachel Nall
Bottom Line: Rachel Rocks! She makes my clients happy. She seemingly is always smiling, at least when we talk on the phone. Awesome demeanor.

She is efficient, self-governing, effective, timely, professional, and an-all around fabulous person. She doesn’t know how often I speak fondly of her (whilst mocking her Tennessee optimism). I didn’t think Daniel K. Brantley could be easily replaced, but “Rach” is quickly making D-Brizzle a distant memory and becoming a social media legend.

Need a freelance writer? Reach out to Rach, she is Amplification, Inc.-approved. She also writes for LiveStrong, NationalGeographic.com, The Arizona Republic and EverydayHealth. Follow her on Twitter at @RachelNall.

Decisions, Decisions!

I am not an SEO guy. There are many (many) things I need to learn about social media marketing (SMM), social media optimization (SMO), and search engine optimization. When asked whether a business (with presumably limited resources) should spend money on SEO or SMM the short answer is always “Yes.”

Just ask Lloyd Golburgh or Kyle Brown. They do two divergently different things for a living. One is stud attorney, and the other is a stud general contractor. Both have sterling reputations and are local gents who have outstanding credibility of growing up and conducting business locally.

Both also have invested a ton of time, resources, effort and money to ensure that their business are “top ranked” when someone searches for their respective services…Try Google-ing either “Fort Lauderdale DUI Attorney” or “General Contractor Coral Gables.”

But, alas, the phone isn’t ringing… It could be the economy…

Steve Cabeza with Amplification, Inc. Social Media Marketing Company thinks differently. “It is as simple as the difference between your message being passive (waiting for someone to search for you) or dynamic.” Cabeza says a social media effort helps to wake your message up and help it get out there and be heard and therefore more likely to be encountered. 

First Name, Miami. Last Name, Marlins.

Shout out to Alex Buznego, Manager of Digital and Social Media at the Miami Marlins, and the entire Miami Marlins organization for the VIP tour and red carpet treatment extended for their inaugural social media night in the swank “social media lounge” at the new Miami Marlins Ballpark, on the site formerly known as the Orange Bowl.

The food, the company, the way we were treated was all “Excelsior!”

“The idea behind the event was to bridge the gap between the digital and real-life worlds,” Alex says. “Every day our loyal fans promote us on Twitter, Tumblr and more — we want to repay the favor by bringing them into the Marlins experience.”

Speaking of, the Marlins’ have got social media on lockdown. They’ve got an awesome mobileapp, Facebook page, Twitter and Pinterest page.

The social media event was one of the hopefully many the Marlins will host throughout the season, Alex tells us. Head to this link to apply to be a part of the next Social Media Lounge.

Mobile Med

Focusing on vital issues in the medical community.
Have you seen my scintillating video opinion pieces for MD News? Click here to view some fiery healthcare opinion for the site’s “Critical Condition” issues.

Jason Skinner of TNCM, one of my all time favorite former colleagues from my 9-5 days says the new mobile version has launched. Are you an MD or healthcare worker? If so, you need this link.

MD News recently released an iPad edition of MD News — it’s fascinating and user-friendly, redesigned exclusively for tablet users and available for download in the iTunes app store, offers readers:

• iPad-exclusive content

• sleek, easy-to-navigate design

• dual-viewing format

• video and audio footage

• additional statistics and interactive graphics

• slideshows

• links to featured practices and businesses

• regional content roundups

• and much more!

“Physicians and other healthcare professionals are among the nation’s leading adopters of the iPad, and now MD News is available at their fingertips — in the office, at home and on the go,” says Jason Skinner, CMO of True North Custom Media, which publishes MD News.


“This new, interactive format gives our readers more ways to read, watch, search, and share the most salient business and practice management news and perspective.”
MD News? Yep, there’s an app for that. Download it here.

Love Storage Wars? Not When It’s Your Stuff

If we say Jarrod and Brandi, Darrell Sheets, Barry Weiss and Dave Hester, and you say Storage Wars, you’re likely a fan of the A&E hit that pits treasure seekers against each other to win storage lockers and sell the goods inside.

More than 5 million viewers tune in to new episodes of Storage Wars each week. But while it’s fun to watch the fights and finishes, what wouldn’t be so fun is if your personal belongings and collections were on the other side. [ Click here to see a recent interview on YouTube

Sadly, that’s what can happen if you were to pass away and the storage locker or even safe deposit box remains unpaid or undiscovered by your family. That’s why the team at FindYourPolicy.com offers safety deposit and storage locker registry along with the opportunity to register your life insurance policy.

In an earlier feature, we shared the story of Michael Hartmann, the Find Your Policy co-founder whose father passed away and had to search for information regarding his father’s life insurance policy. Armed with his knowledge of the life insurance industry, Michael and his brother Edmund started FindYourPolicy.com, the nation’s only life insurance registry.
Registration on the site is free — you are asked to fill in the company name that holds your life insurance and the last four digits of your Government Issued Personal Identification number, which is your Social Security number in the United States. Through registering on the site, your loved ones have one, central location to turn to that won’t change addresses. In turn, you also can search the FindYourPolicy.com database to find someone’s life insurance policy.

The company where your storage locker and safe deposit boxes are located likely won’t contact your loved ones regarding your valuables. Don’t wait for the folks at Storage Wars to find it—register it on FindYourPolicy.com.

“The entire process takes no more than two minutes to register on a database that never goes away,” Hartmann says. “It’s a great safety net, and it’s free.” 

Ready to protect your loved ones? Visit FindYourPolicy.com and register your policy for free or e-mail info@findyourpolicy.com  with any questions. To link up on social media sites, visit www.findyourpolicy.blogspot.com, on Delicious by clicking here or follow on Twitter: @FindUrPolicy.