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Monday, November 29, 2010

You are going to FLIP OUT over Flip Out Sandals! FOR IMMEDIATE RELEASE





INTRODUCING FLIPOUT SANDALS: 

TAKING FASHIONISTAS FROM FLIP FLOP TO FABULOUS! 

MIAMI, FL– Nov 29, 2010 – Finally, the solution to every woman’s vacation travel woes has arrived. Introducing FlipOut Sandals-a new line of fashion footwear certain to send all the others “packing.”

Flip Out Sandals takes the basic beach essential in a posh new direction with two styles, seven colors and eleven detachable and interchangeable decorative ornaments that can be “Flipped Out” on top of the Sandal itself. Best of all, ornaments are secured in an easy twist-on movement and they won’t come undone like a conventional clip or snap. Flip Out Sandals are available in two fashion forward lines. The traditional Brazilian Flip Out Flip-Flop is offered in a choice of black, metallic copper, metallic silver and white and the trendy Flip Out Haute Jelly in pink, clear and smoke. Both come complete with two sets of removable floral design ornaments that compliment a variety of looks. The options are endless with interchangeable ornaments available from the lines Classic Crystal & Couture Crystal Collections that include designs like the Happy Heart, Peace and Love, Blooming Pink Daisy and more.

“Flip Out Sandals can be worn so many ways, we think you will seriously reconsider ever packing any other shoes,” said Tracey Hunter, co-creator of FlipOut Sandals. “Along with my partner Cheryl Hamersmith-Stewart, our vision was to create a shoe so versatile, it could transform its look when you changed yours. Now, the same Sandals you wear on the beach can just as easily be worn in the evening with the simple twist of your wrist.”

Not only can FlipOut Sandals take you from sand to sizzle, they are the perfect compliment for any special occasion or even that walk down the aisle at a destination wedding. Finally, heels can be shelved for a comfortable and stylish alternative.

FlipOut Sandals are a perfect fit for every woman’s wardrobe (& wallet) with affordable prices starting at $19.99 for the Flip Out Flip Flop and $34.99 for the Flip Out Haute Jelly. Ornaments available at an additional cost starting at just $9.99 -$16.99 a pair. For more information or to purchase online visit, www.flipoutsandals.com or call 1-877-660-FLIP (3547)


PRESS INQUIRIES:
The Narrative Group
Michelle Schettino michelle@narrativemediagroup.com 646-435-9810

HOW FLIP OUTS CAME ABOUT:
Flip Out Sandals are the brainchild of Advertising Agency owners Cheryl Hamersmith-Stewart and Tracey Hunter of Hunter, Hamersmith and Associates located in Miami, Florida. For years, the high profile agency has been designing creative campaigns for internationally acclaimed clients such as Sandals Resorts. Ironically, they have now created a line of Sandals of their own. The Flip Out Sandals were conceived out of a necessity that grew out of their many on-island photo shoots. For years, they would take destination photos with models and Bride’s walking in sand in high heels. Nothing seemed more out of place to them. They felt they could benefit from something comfortable that wouldn't sink into the sand or the soft Earth. A simple flip flop just wouldn’t do. This needed to be a dazzling Sandal that complemented the natural beauty of their surroundings. So the beginnings of Flip Out Sandals were born. The advertising team developed dazzling rhinestone encrusted ornaments to go on top of both the ever so popular Flip Flop as well as the trendy Jelly style. They conducted focus groups. They showed them to their friends and family – but nobody could decide which one they liked best or which was their favorite. That was when the light bulb went off. Why Choose? Why not set out to just create the most versatile Sandal on the market.


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