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Thursday, December 20, 2012

Fashion Design, Video Marketing, and The BioDome

As Club Cabeza and Amplification, Inc., celebrate a successful 2012 and look to 2013, we wanted to say a big thank you to our readers and wish you a very happy holiday season. Now…onto the fashion!


Three Questions for: Viktor Franovik, Franovik Designs
Designing eco-friendly fashions, consulting with clients and attending editorial photo shoots—while most people do these things in a week, this sounds like an average morning for Viktor Franovik of Franovik Designs. Half of the design duo with Francisco Perez, Franovik Designs creates fashion-forward and eco-friendly clothing items for clientele. 
Design Duo Viktor Franovik and Francisco Perez

Hot off the heels of a widely successful Runway Splash/Elements of Green Fashion Show and LS1426 Fashion Week (see video here) where Franovik Designs showcased couture creations, Franovik sat down with Amplification, Inc. to discuss life, business and, of course, fashion.

Club Cabeza: Give our readers some insight into the history of Franovik Designs—what inspired you and Francisco to launch this fashion venture?
Viktor Franovik: Francisco and I have a combined 20 years of experience in the fashion industry. Francisco came from a fashion family because three of his four brothers are in fashion and his mother is a seamstress. His father also owned a sports clothing-manufacturing company in Caracas, so fashion has always been in his bloodline. For me, I have always been interested in the arts, drawing, painting and graphic design. Fashion serves as a creative outlet with crafts and manual creations.
We united forces to work together on Halloween and carnival costumes for friends, clients and pageant contestants. We created outfits and costumes for Miss St. Lucia, Miss Florida USA, Ms. Latina International, Latina World, Latina Top Model, Miss International and the Miss Earth and Teen Earth organizations, where Franovik became the official costume designer for three years.

Club Cabeza: Part of your company’s mission is to promote eco-friendly design. What are some ways your clothing is eco-friendly?
Viktor Franovik: Innovation and creating something new and different has always been our goal. We see the worth in items, creating something new from vintage pieces, family heirloom, draperies and curtains. We take something that already exists and create a new piece from that, recycling it instead of putting it aside. We do not want to add to the waste of the world.  (Click here to see some eco-friendly Franovik creations).

Club Cabeza: Describe your typical client (if there is one!).
Viktor Franovik: Our clients are people, mostly women, that look for a special garment that will stand out in a room and show them off as special individuals. Our clients are ready for new experiences. They want beautiful, different, one-of-a-kind “Wearable Pieces of Art.” They appreciate innovation and fashion and how these come together in our designs.
 To see Franovik Designs for yourself, visit the Franovik Designs YouTube Playlist. You also can visit their website at Franovik.com to view editorials, fashion shows and causes supported. Franovik also offers personalized style consulting services. E-mail Franovik at info@franovik.com for more information.

Video Rocks!
If you don’t know what the term “Sesame Street” generation means or what the four types of learners in the world, then you haven’t read Steve Cabeza of Amplification, Inc.’s latest white paper on MyHealthcareExecutive. Titled “Behold: The Power of Video,” the paper outlines how video can act as the driving force behind all digital marketing efforts. From advice on how to successfully populate your YouTube channel to the right video length to capture the most viewers, you don’t have to be a healthcare marketer to take advantage of what video has to offer.
This article is the second installment in a series of white papers for MyHealthcareExecutive. Click here to read “Twitter:A Platform Hospitals Can’t Afford to Ignore” and stay tuned for more tips and advice from Amplification, Inc.

Take Shelter With The BioDome
While no one likes to think of the worst happening, preparation against threat of chemical or biological emergencies is the best protection. That’s why Fort Lauderdale-based company The BioDome offers lightweight, easy assembly shelters for protection against chemical and biological threats. These shelters are fire-resistant, have air filters that can absorb noxious fumes and can be assembled in 10 minutes or less. 
The shelters are ideal for those who live in high-rise apartment buildings, particularly those that live above the seventh floor. This is because fire protection ladders often fail to reach above the seventh floor, and more than 90 percent of high-rise related deaths from fire are in those higher than the seventh floor.
The BioDome offers a variety of shelter options—to find out more about how this potentially life-saving shelter works, call 1-877-208-3860 or visit www.TheBioDome.com to learn more.