Three Questions for: Viktor Franovik, Franovik
Designs
Designing
eco-friendly fashions, consulting with clients and attending editorial photo
shoots—while most people do these things in a week, this sounds like an average
morning for Viktor Franovik of Franovik Designs. Half of the design duo with
Francisco Perez, Franovik Designs creates fashion-forward and eco-friendly
clothing items for clientele.
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| Design Duo Viktor Franovik and Francisco Perez |
Hot
off the heels of a widely successful Runway Splash/Elements of Green Fashion
Show and LS1426 Fashion Week (see video here) where Franovik Designs showcased couture
creations, Franovik sat down with Amplification, Inc. to discuss life, business
and, of course, fashion.
Club Cabeza: Give our readers some insight into the history of
Franovik Designs—what inspired you and Francisco to launch this fashion
venture?
Viktor Franovik: Francisco and I have a combined 20 years of
experience in the fashion industry. Francisco came from a fashion family
because three of his four brothers are in fashion and his mother is a
seamstress. His father also owned a sports clothing-manufacturing company in
Caracas, so fashion has always been in his bloodline. For me, I have always
been interested in the arts, drawing, painting and graphic design. Fashion
serves as a creative outlet with crafts and manual creations.
We
united forces to work together on Halloween and carnival costumes for friends,
clients and pageant contestants. We created outfits and costumes for Miss St.
Lucia, Miss Florida USA, Ms. Latina International, Latina World, Latina Top
Model, Miss International and the Miss Earth and Teen Earth organizations,
where Franovik became the official costume designer for three years.
Club Cabeza: Part of your company’s mission is to promote
eco-friendly design. What are some ways your clothing is eco-friendly?
Viktor Franovik: Innovation and creating something new and
different has always been our goal. We see the worth in items, creating
something new from vintage pieces, family heirloom, draperies and curtains. We
take something that already exists and create a new piece from that, recycling
it instead of putting it aside. We do not want to add to the waste of the
world. (Click here to see some
eco-friendly Franovik creations).
Club Cabeza: Describe your typical client (if there is one!).
Viktor Franovik: Our clients are people, mostly women, that look
for a special garment that will stand out in a room and show them off as
special individuals. Our clients are ready for new experiences. They want
beautiful, different, one-of-a-kind “Wearable Pieces of Art.” They appreciate
innovation and fashion and how these come together in our designs.
To see
Franovik Designs for yourself, visit the Franovik Designs YouTube Playlist. You also can visit their website at
Franovik.com to view editorials, fashion shows and causes supported. Franovik
also offers personalized style consulting services. E-mail Franovik at info@franovik.com for more information.
Video Rocks!
If
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