Three Questions for: Viktor Franovik, Franovik Designs
Designing eco-friendly fashions, consulting with clients and attending editorial photo shoots—while most people do these things in a week, this sounds like an average morning for Viktor Franovik of Franovik Designs. Half of the design duo with Francisco Perez, Franovik Designs creates fashion-forward and eco-friendly clothing items for clientele.
|Design Duo Viktor Franovik and Francisco Perez|
Hot off the heels of a widely successful Runway Splash/Elements of Green Fashion Show and LS1426 Fashion Week (see video here) where Franovik Designs showcased couture creations, Franovik sat down with Amplification, Inc. to discuss life, business and, of course, fashion.
Club Cabeza: Give our readers some insight into the history of Franovik Designs—what inspired you and Francisco to launch this fashion venture?
Viktor Franovik: Francisco and I have a combined 20 years of experience in the fashion industry. Francisco came from a fashion family because three of his four brothers are in fashion and his mother is a seamstress. His father also owned a sports clothing-manufacturing company in Caracas, so fashion has always been in his bloodline. For me, I have always been interested in the arts, drawing, painting and graphic design. Fashion serves as a creative outlet with crafts and manual creations.
We united forces to work together on Halloween and carnival costumes for friends, clients and pageant contestants. We created outfits and costumes for Miss St. Lucia, Miss Florida USA, Ms. Latina International, Latina World, Latina Top Model, Miss International and the Miss Earth and Teen Earth organizations, where Franovik became the official costume designer for three years.
Club Cabeza: Part of your company’s mission is to promote eco-friendly design. What are some ways your clothing is eco-friendly?
Viktor Franovik: Innovation and creating something new and different has always been our goal. We see the worth in items, creating something new from vintage pieces, family heirloom, draperies and curtains. We take something that already exists and create a new piece from that, recycling it instead of putting it aside. We do not want to add to the waste of the world. (Click here to see some eco-friendly Franovik creations).
Club Cabeza: Describe your typical client (if there is one!).
Viktor Franovik: Our clients are people, mostly women, that look for a special garment that will stand out in a room and show them off as special individuals. Our clients are ready for new experiences. They want beautiful, different, one-of-a-kind “Wearable Pieces of Art.” They appreciate innovation and fashion and how these come together in our designs.
To see Franovik Designs for yourself, visit the Franovik Designs YouTube Playlist. You also can visit their website at Franovik.com to view editorials, fashion shows and causes supported. Franovik also offers personalized style consulting services. E-mail Franovik at email@example.com for more information.
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