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Monday, May 9, 2011

Adventures while Amplifying

If you don’t know yet (where have you been hiding?), this guy (me) is always working. This has been the case since the inception of Amplification, Inc. (find us on Facebook and Twitter), as every event—social or not—is an opportunity to cultivate a larger social circle and perhaps engage a future client or valuable business contact or assist a current friend or client in need.

This past week was a whirlwind. Because of an impending need for office space for our growing social media empire, my business partner Marnie (Marnie Goldberg, Social Medium at Amplification, Inc.) started considering our options, both short- and long-term. And in case no one has told you, thinking many steps ahead all the time can be challenging.

Marnie here! I have to agree with Steve when he defines our week as a “whirlwind.” It has been nonstop, but I’m sitting here with a huge smile on my face, recapping and catching up on this week’s work. Forward thinking is a challenge, but that’s why I’m partners with the “idea man/marketing ninja” of Amplification, Inc. We, as well as our clients, are in great hands! His last name isn’t Cabeza for nothing! (For the non-Spanish speakers, Cabeza means head, and Steve-o uses his quite well.) Okay, back to Steve now.

I recently had the opportunity to reconnect with an old family friend, Marshall Golnick, CEO of the HMG Group. His father, Leon, invented syndicated advertising with the “shared” marketing approach he developed for Ford Motor Company back in the 1960s. Marshall continues to bring Madison Avenue to hometown America, and meeting his newest staffer, Daryll Dobson, was cool. Looking forward to doing big things together.

We also frequented McSorley’s Irish Pub a few times and took advantage of their unique and fabulous rooftop and beachfront sundeck lounge (check them out on Facebook and Twitter). There is nothing like enjoying a cold beer or one of Marnie’s fruity concoctions while you gaze out at the Atlantic. Stop by and check them out. They are just south of Sunrise Boulevard on A.1.A. We guarantee you will be surprised by how nice and classy the joint is—especially upstairs.

It was there that we had the opportunity to meet John D’Elia with Art-Technical and Eric Sherlock with Sherlock Home Renovations. Not sure if they were more excited about Marnie’s social media know-how or her legs, but they were obviously thrilled to be hopping on the Amplification, Inc. train. John and Eric were certainly entertaining, and their work is equally impressive. Eric does some visually impressive design and remodeling work. To get a peak, check out his Facebook page.

In case the whirlwind weeks have your head spinning and you missed out, Club Cabeza’s latest blog post was about Davie SIGNARAMA and some work they’ve recently done for Guy Harvey. It was fun learning about all the positive ways in which Guy Harvey supports the ocean in a responsible manner. Click here to read that article.

We also received news that our friends Kristin Levanovich and Robin Canfield launched their company’s website, A huge congratulation to them for diving into the entrepreneurial world with The Aikens Approach for the business professional. The Aikens Approach is an on-the-spot stress management and performance improvement program tailored for business professionals. Check out their story on their website. All the best to you ladies!

The week wrapped up with some chamber fun, as we got to watch Eco-Friendly Auto Center and Sully Dawson win Small Business of the Year from the Fort Lauderdale Chamber of Commerce. Eco-Friendly is a green, earth-friendly auto center at Commercial and Dixie. Visit them for your next auto-service need, congratulate Sully in person, and be sure to tell ‘em Amplification sent you.

Amplification, Inc. also became the newest member of the Davie-Cooper City Chamber of Commerce. We’re looking forward to reconnecting with all the fine folks from there whom I lost touch with when I left Plantation General to go to work at True North.

Thank you for reading! This blog was written by Steve Cabeza, Idea Man and Marketing Ninja at Amplification, Inc. It was augmented, edited, and improved for publication by Daniel K. Brantley, our top-gun, freelance writing ace-in-the-hole! Email Daniel or follow along on Twitter. And of course, it was gently interrupted by none other than Marnie Goldberg, Amplification, Inc.’s one and only Social Medium.