Quality Products, Male Boudoir, and Social Advertising

“When the customer comes first, the customer will last.”-Robert Half

It’s a not-so-well-kept secret that customer service is a key to keeping and maintaining lasting customer relationships. Without it, you may get a customer in the door, but you won’t guarantee you will ever see that customer again. Since Club Cabeza knows more than a few customer service artistes, we have polled several area businesses for their customer service tips and tricks.

Customer Service Tip #1: Quality Products

Romi DiRoberto, President and Design Consultant for Florida Design & Associates, Inc., has worked with her husband and his cousin at their family owned interior design business since 1993. The company’s “Shop At Home” services range from window and drapery design to home interior consulting. When customers call DiRoberto, they know they can count on a wide and high-quality product selection.

Romi DiRoberto

“One of the things that matters most is the quality of service and product,” DiRoberto says. “If my clients are not happy, then I am not happy. I think that is a direct reflection of my personality as well as the way that I think any and all businesses should be represented.”

DiRoberto says a strong knowledge base of the construction and design industries allows her to find the right products to show clients. She is always looking for new offerings, including the Coulisse product line of pleated shades, roller shades and gliding panel systems.

“They have a sleek design and when they are fully raised, the head rail almost disappears,” DiRoberto says. “The roller shades have many options as well and will fit any window in any room in any style of home or office.”

DiRoberto has taken this business knowledge to her Pompano Beach-based doggy-grooming salon called “Doggy Stylin’.” The same values in providing quality services carry over into the business where dog groomers Jeannie and Mary have more than 30 years’ experience in the industry.

Customer Service Tip #2: Find Your Niche

Photographer Noël de Christian found a niche in the photography business, and has made a life’s work out of it.

“My services are rather niche-oriented since I don’t photograph everything under the sun,” de Christian says. “I basically photograph adults with a strong focus on men. Us men are usually neglected from professional photography — though it’s getting better — with a much stronger emphasis on women, children and families.”

When de Christian found his niche in the photography world, the results were life-changing for him and his clients.

Noel de Christian Photography

“I believe that today’s men are starting to realize that they can be photographed professionally for personal reasons and still enjoy the session and its outcome,” he says. “I have client who mentioned to me how their new pictures have changed their lives for the better and how others see them.”

Offering a vast array of services that include portraits, headshots, male physique and fashion and what de Christian terms “Dudoir” or male boudoir shots, de Christian’s prestige and reputation as a photographer have grown as he continues to cultivate his business. One of the latest industry trends he has observed is producing high-end coffee table books from his photographs. He works with high-end book production companies to produce books options that include images printed on metallic paper to binding in rich leathers. de Christian says his clients utilize the books as a gift to a significant other or as an elegant way to display and capture a moment for a lifetime. 

“Everyone has a story to tell, and it’s my job to tell that story through images,” de Christian says.

For more information about Florida Design & Associates, Inc., visit floridadesignservices.com or follow them at twitter.com/FLDesignAssoc. To find out more about Doggy Stylin’ grooming salon, visit www.pompanodoggystylin.com or call toll-free at (888) 482-2399.

For more information on Noël de Christian photography, visit noeldechristian.com or follow de Christian on Twitter at twitter.com/Photo_Noel. You can also call (954) 777-3000 for more information.

Identifying Marketing Trends: Social Advertising
With more than 1.06 billion monthly active users, it’s hard to deny the promotional capabilities of Facebook from a marketing perspective. In October, Facebook rolled out a “Sponsored Posts” option that allows you to promote friends and business’ posts for a fee. According to Facebook, the “Promote Post” function is especially beneficial to those making charity fundraising efforts, accomplishments, sales and personal announcements, such as an engagement. This option joins a growing marketing approach known as “social advertising.”

Marnie Goldberg, Amplification, Inc. Social Medium

“Sponsored posts are extremely effective at increasing your reach and helping you target specific demographics,” says Marnie Goldberg, Social Medium at Amplification, Inc., a South Florida-based social media company. “We have been very successful with fan acquisition campaigns for a number of clients and with promoting a specific event."

Goldberg cited several examples from her social media clients, including a recent sponsored campaign of a YouTube video for Polo Trace Golf Club that increased video views by a factor of five within a few days (Click here to view the video "Ladies League at Polo Trace Golf Club"). An awesome side effect was an increase in fans, too. Meaning by sponsoring the video, Polo Trace’s fan page on Facebook also acquired new fans as a result.

Goldberg calls this the “halo effect.”

“When you are trying to acquire fans for a Facebook page, having some sort of messaging is essential,” Goldberg says. “Combining video and sponsored posts has given us great success.”

Thanks to Facebook’s tracking metrics, social media reach and effectiveness is more than anecdotal. Goldberg says Facebook provides a wealth of information, including impressions and unique visitors.

“As marketers, we can then use this information to calibrate our efforts and adjust messaging whenever necessary,” Goldberg says.

Party in the Park will be held on May 5.

Sponsored Facebook efforts are best centered around a fan acquisition or messaging agenda. Another way to employ it is by pushing a specific event. How many times a week or month do you get event invitations from these same friends who work as a club promoter or DJ? The new Facebook capability circumvents that consumer numbness or apathy. Goldberg utilized Facebook metrics to fine-tune the audience, selecting age groups, specific demographics and Facebook users who liked certain music types, outdoor concerts and communities for an upcoming music event to benefit the Parks Foundation of Miami-Dade County. After one week, the number of RSVPs had increased by almost 80 percent—an eye-catching jump from previous event-related marketing efforts. (Click here to view the Parks Foundation's event invite for "Love-In Party in the Park").

“When we help clients target their efforts, they see better results,” Goldberg says. “Making the cyclical connection among video, sponsored posts and fan acquisitions is a natural fit.”

For more information on Goldberg and Amplification, Inc., please visit www.amplificationinc.com and follow them at @We_Amplify_You.

Making The Grade in Standardized Testing

“Put down your pencils and please turn in your test booklets.”

These are the words thousands of high-school students hear each year when taking the SAT or ACT tests that could determine college admission and/or college scholarships. Such standardized tests have been the source of frustration, excitement and success for young students.

There’s only one problem. Scores are dropping nationwide. The College Board organization that writes and manages the SAT reported the lowest scores in 40 years and a 20-point decline since 2006, according to The Washington Post.

Focused Preparation

ElDeiry

Preparation for such a daunting test requires a deeper understanding of the test itself and a focus on a student’s learning and test-taking style, according to Mike ElDeiry, owner and instructor with Weston-based Broward Tutorial Services, also known as BTS. 

Broward Tutorial Services provides small-group preparation with eight or fewer students and private tutoring for SAT and ACT preparation as well as ACT/SAT Diagnostic testing to give students a baseline for what they might score on the test and areas for improvement.

“The key to success is not volume, but quality,” ElDeiry says. “Taking small-group classes gives our students a personalized approach while relating to the struggles of fellow students. Students have to start early in taking practice tests, putting the time in studying and practicing—and practicing some more.”  

Broward Tutorial Services boasts an impressive track record of success, with many students raising scores by over 300 points on the SAT. After studying at Tufts and Harvard Universities and earning an MBA from the University of North Carolina-Chapel Hill, ElDeiry used his experience as an algebra, math and business professor, to prepare students for these and other areas of college testing. ElDeiry teaches these small-group classes with language arts expert Adam Moss, a reading and English professor who specializes in coaching students at every skill level in preparation for grammar and reading examinations.

While ElDeiry and the BTS team try to pinpoint each student’s potential for improving testing scores, additional portions emphasized include time management, recognizing “trap” questions and process of elimination.

Expect Success

Florida’s lottery-funded “Bright Futures” program sets a minimum GPA and ACT/SAT scores for automatic scholarships to any Florida public college/university. These requirements create a more competitive landscape for college admissions and scholarships. The ability to help a student achieve the desired score and beyond is one of the reasons ElDeiry continues to provide test preparation services.

“I always knew that teaching was my calling, and my fellow instructor Adam and I both have a special skill for seeing where students get stuck and what they get stuck on,” he says. “Helping students be able to afford college is life-changing.”

For more information about Broward Tutorial Services, please visit BrowardTutorial.com or call (954) 667-6500. To view a listing of upcoming small-group classes, click here. Online registration is available. 

Fashion Design, Video Marketing, and The BioDome

As Club Cabeza and Amplification, Inc., celebrate a successful 2012 and look to 2013, we wanted to say a big thank you to our readers and wish you a very happy holiday season. Now…onto the fashion!

Three Questions for: Viktor Franovik, Franovik Designs

Designing eco-friendly fashions, consulting with clients and attending editorial photo shoots—while most people do these things in a week, this sounds like an average morning for Viktor Franovik of Franovik Designs. Half of the design duo with Francisco Perez, Franovik Designs creates fashion-forward and eco-friendly clothing items for clientele. 

Design Duo Viktor Franovik and Francisco Perez

Hot off the heels of a widely successful Runway Splash/Elements of Green Fashion Show and LS1426 Fashion Week (see video here) where Franovik Designs showcased couture creations, Franovik sat down with Amplification, Inc. to discuss life, business and, of course, fashion.

Club Cabeza: Give our readers some insight into the history of Franovik Designs—what inspired you and Francisco to launch this fashion venture?

Viktor Franovik: Francisco and I have a combined 20 years of experience in the fashion industry. Francisco came from a fashion family because three of his four brothers are in fashion and his mother is a seamstress. His father also owned a sports clothing-manufacturing company in Caracas, so fashion has always been in his bloodline. For me, I have always been interested in the arts, drawing, painting and graphic design. Fashion serves as a creative outlet with crafts and manual creations.

We united forces to work together on Halloween and carnival costumes for friends, clients and pageant contestants. We created outfits and costumes for Miss St. Lucia, Miss Florida USA, Ms. Latina International, Latina World, Latina Top Model, Miss International and the Miss Earth and Teen Earth organizations, where Franovik became the official costume designer for three years.

Club Cabeza: Part of your company’s mission is to promote eco-friendly design. What are some ways your clothing is eco-friendly?

Viktor Franovik: Innovation and creating something new and different has always been our goal. We see the worth in items, creating something new from vintage pieces, family heirloom, draperies and curtains. We take something that already exists and create a new piece from that, recycling it instead of putting it aside. We do not want to add to the waste of the world.  (Click here to see some eco-friendly Franovik creations).

Club Cabeza: Describe your typical client (if there is one!).

Viktor Franovik: Our clients are people, mostly women, that look for a special garment that will stand out in a room and show them off as special individuals. Our clients are ready for new experiences. They want beautiful, different, one-of-a-kind “Wearable Pieces of Art.” They appreciate innovation and fashion and how these come together in our designs.

 To see Franovik Designs for yourself, visit the Franovik Designs YouTube Playlist. You also can visit their website at Franovik.com to view editorials, fashion shows and causes supported. Franovik also offers personalized style consulting services. E-mail Franovik at info@franovik.com for more information.

Video Rocks!

If you don’t know what the term “Sesame Street” generation means or what the four types of learners in the world, then you haven’t read Steve Cabeza of Amplification, Inc.’s latest white paper on MyHealthcareExecutive. Titled “Behold: The Power of Video,” the paper outlines how video can act as the driving force behind all digital marketing efforts. From advice on how to successfully populate your YouTube channel to the right video length to capture the most viewers, you don’t have to be a healthcare marketer to take advantage of what video has to offer.

This article is the second installment in a series of white papers for MyHealthcareExecutive. Click here to read “Twitter:A Platform Hospitals Can’t Afford to Ignore” and stay tuned for more tips and advice from Amplification, Inc.

Take Shelter With The BioDome

While no one likes to think of the worst happening, preparation against threat of chemical or biological emergencies is the best protection. That’s why Fort Lauderdale-based company The BioDome offers lightweight, easy assembly shelters for protection against chemical and biological threats. These shelters are fire-resistant, have air filters that can absorb noxious fumes and can be assembled in 10 minutes or less. 

The shelters are ideal for those who live in high-rise apartment buildings, particularly those that live above the seventh floor. This is because fire protection ladders often fail to reach above the seventh floor, and more than 90 percent of high-rise related deaths from fire are in those higher than the seventh floor.

The BioDome offers a variety of shelter options—to find out more about how this potentially life-saving shelter works, call 1-877-208-3860 or visit www.TheBioDome.com to learn more.

Need to Bridge Your Unemployment Gap?

If you’re between jobs or just want to beef up your résumé, volunteering may be the way to do it: One in five employers consider outside volunteer service a reason for hiring

a job candidate, according to a survey from LinkedIn, a business resource service.

“If you’re unemployed, this work shows you’ve been productive,” says John Challenger, the CEO of Challenger, Gray & Christmas, a Chicago-based outplacement firm in an interview with “Real Simple” magazine. “And if you’re already employed, it supplements the experiences you’ve gained at your job.” 

[ Helping Others Find The Way ] 

Eric Yankwitt, the founder of the Pompano Beach-based volunteer organization Florida Community Support sees the benefits of volunteering each day, including building job skills and the good feelings that come with making the world a better place. 

“Our organization is based around finding creative ways to serve needy populations,” says Yankwitt, who is an attorney, accountant and insurance professional. “This doesn’t just extend to financial need—it’s for people in need of legal advice, support groups for families and access for those are feeling lonely and want to make a new friend.” 

One Organization, Many Outlets

Florida Community Support has many outlets for a willing volunteer to get involved or financially support. This includes:

• Business Seminars: From tutorials on starting a new business to tax law to marketing your business, attending a free S.C.O.R.E. and R.E.E.P. session can help you get started. Florida Community Support also offers seminars on QuickBooks to help you manage your money. Click here to find an upcoming seminar in locations such as Miami, Deerfield Beach, Ft. Lauderdale and Pembroke Pines. 

• Support Groups: Florida Community Support offers many supportgroups, including groups from those who have experienced a recent death, those who live with alcoholics and parents of disabled children. 

“A licensed therapist leads these groups, and they provide an outlet for people to receive support and meet others going through similar experiences,” Yankwitt says. 

• Special Events: From organizing a Thanksgiving Day meal for those who may not have others to celebrate with to setting out to break the Guinness Book of World Record’s “World’s Largest Simon Says” contest, Florida Community Support is always looking to organize and promote new ways to bring people together. 

Simon Says, “Set the World Record”

Speaking of the “World’s Largest Simon Says” contest, the opportunity for you to be a part of the record books is coming up. On August 27, 2012, thousands of people across South Florida will set out to beat the current world record. This doesn’t have to happen in one place. Instead, Florida Community Support is organizing various community locations and condo and homeowner’s association clubhouses in Broward County where you can be a part of the fun. 

[ Social Media Annoyances? ]

“The Simon Says event is an easy way to get involved, meet some of your neighbors and possibly even win a prize,” Yankwitt says. 

The current record is 12,215, set on June 14, 2007, in Cedar City, Utah. Now is your chance to be in the record books. 

Volunteers Needed

All sorts of reasons exist to volunteer: From improving your mental functioning to boosting the likelihood you’ll get hired, volunteering can help in all facets of your life. If you’re looking for a place to get started, Florida Community Support is here. 

“We encourage every person that ever needs to feel like they’re a part of something to volunteer with our organization,” Yankwitt says. “We have veterans, retirees, college students and high school students—people from every walk of life. They all have gifts and talents to contribute to our organization.” 

Ready to get involved with Florida Community Support? For more information, visit www.floridacommunitysupport.org. You also can e-mail Eric@FloridaCommunitySupport.org. If you’re more of an in-person visitor, visit the organization’s offices at 2304 East Atlantic Blvd., 2nd Floor, Pompano Beach, FL 33063. 

Do you need help with social media marketing but don't know where to start? Amplification, Inc. can help you make sense of Twitter to help your business and give instant access to a growing, established, and vibrant network.

Fashion and Food Featured at SoMi Talk of the Town Rooftop Party #Parks #MIami-Dade

(MIAMI, November 1, 2011) – South Miami’s favorite fashion boutiques and restaurants are coming together all in one location for another rooftop party – SoMi Talk of the Town, showcasing great food and fine fashion, benefiting the Parks Foundation of Miami-Dade and the Million Trees Miami Project. SoMi Talk of the Town will be on Saturday, November 19, from 6:30 p.m. – 11 p.m. on the rooftop deck of the parking garage, located at 5829 SW 73 Street (above RA Sushi and across from Bougainvillea’s). Click here to go to the event on Facebook. 

Guests will enjoy live music by popular local bands the Mojo Scoundrels, Cat Shell and the Vibe, sample some of the finest foods from area restaurants, and enjoy a fashion show by local fashion boutiques competing for “Best of” in four categories – SoMi Chill (Casual), SoMi Style (Chic), SoMi Exclusive (Most Unique), and the coveted “SoMi Talk of the Town” award.

Zoo Miami’s very own Ron Magill returns as master of ceremony for the evening.

Advance ticket costs are $30 general admission per person, $50 general admission per couple, and $50 VIP per person for the VIP Package which includes a special seating area and complementary cocktails, in addition to the samplers and beer and wine. To pre-purchase tickets online, please visit www.mdparks.org. There will be an additional surcharge of $10 at the door the night of the event.

Parks Foundation members can receive one free general admission ticket to the event, or a $30 credit towards an upgrade to a VIP ticket, but must RSVP online at www.mdparks.org and enter their membership code to receive their ticket.

“We are excited to host another great evening event after the overwhelming success of the July 9 SoMi Taste of the Town where restaurants competed for the Taste of the Town award,” said Allison Diego, Executive Director of the Parks Foundation of Miami-Dade. “This time around the restaurants will be supporting the area merchants that will showcase their latest in fashion and accessories competing for the Talk of the Town award. The evening promises to be bigger and better than the first, and all for a worthwhile cause.”

Sponsors include Big Cheese, Casa Lario’s, Chamber South, Community Newspapers, Fox’s Lounge, Red Sunset Merchants Association, Miami Disc Golf Association, South Miami Hospital, SoMi Magazine, and United HomeCare.

Participating restaurants and retailers include Casa Lario’s and Fox’s Lounge hosting the VIP tent, A Venue Boutique, Aurum Collections, Bougainvillea’s Old Florida Tavern, Cervezas, Co-Sign of the Times, D Find at Sunset, Fresh Beer, Gardner’s Market, Gold Coast Beverage Distributors, Massage Envy, MD Ageless South, Outback Steakhouse, Roaster’s n Toaster’s, Secret Vanity Boutique, Shula’s 347, Si Belle, Sports Grill, Swensen’s, Tastie Treats Café, Teleboro Wireless, The Boston Beer Company, The Irish Times, Wok Master, and more.

Proceeds from the event will benefit the Parks Foundation of Miami-Dade and the Million Trees Miami Project.

About the Parks Foundation of Miami-Dade
The Parks Foundation of Miami-Dade is a non-profit 501(c)3 organization supporting the Miami-Dade Parks, Recreation and Open Spaces Department’s efforts to further develop Miami-Dade County’s world-class parks system for residents and visitors. Its mission is to create a healthier, more livable and sustainable Miami community by ensuring the implementation of the Parks Open Space Master Plan and the development of year-round park and recreation programs for local children, adults and people with disabilities.

Monies raised through membership and fundraising efforts help fund: scholarships for disadvantaged children to attend after-school and summer camp programs; recreational and community programs, such as disability services and health and wellness initiatives for people of all ages; and Parks Open Space Master Plan initiatives, such as the development of trailways, bikeways and safe access to parks and open spaces throughout Miami. For more information on the Parks Foundation, please visit www.parksfoundationofmiami-dade.com.

About Million Trees Miami Project
Million Trees Miami Project Campaign is a community-wide effort to plant one million trees by 2020 in order to achieve a thirty-percent tree canopy cover for Miami-Dade County. The campaign was developed by the Miami-Dade Community Image Advisory Board and was born of the idea that a healthy and sustainable urban forest provides significant social, economic, and environmental benefits that foster a high-quality, livable, vibrant, and beautiful community. In order to reach our urban tree canopy goal of 30%, everyone needs to participate.

This blog is part of Amplification, Inc. We combine the best aspects of reputation management, awareness, marketing, advertising and public relations via social media. Become a fan! 

Give the Gift of Safety #Broward

The next time you hop in your car, ask yourself if you’re safe. If you’re not sure, Autologic, Inc. will find the answer at no cost.


Whether you’re going to work, taking your kids to school, heading out on vacation, or picking up a prescription at the pharmacy, you want to be safe in your car, truck, SUV, or van. Unfortunately, there is an array of minor or major problems that could put you in harm’s way while on the road. That’s why it’s important to stay on top of any potential problems.

To help you do just that, Autologic, Inc. is here to give you the gift of safety.

“Keeping people safe on the road is a passion that I’ve been pursuing for a long time,” says Ariel Chmielarz, master mechanic who founded Autologic 32 years ago. “One way we’re doing this now is by offering a free safety check and a discount on any work done for anyone and anyone who cares about keeping their car in tip-top shape.”

Mixing Business with Pleasure


Free?

Yes. Free. There are no ifs, ands, or buts; no fine print; no tricks to force you to have work done at Autologic. Just a crew of experienced mechanics who are willing to check out your ride to make sure it’s road-worthy for the safety of you, your family, and everyone else you come across in your travels.

In the event an issue or two is found with your automobile, you’re given the diagnosis and explained what ought to be done to remedy the problems. However, there is no obligation to have your car serviced at Autologic. Just a little incentive. Because for customers who take advantage of the free safety check, Autologic is offering $50 off the first $100 worth of work. Think that $50 won’t go too far? Then you’ve never been to Autologic. With Autologic mechanics’ skill, honesty, and dedication to providing the right price, that $50 will go a long way toward getting your ride on the road, safe and sound. 


Find the Focus

Make It Happen

Interested in turning your not-so-safe ride into a beacon of safety? Contact Autologic to schedule your safety inspection. Don’t have time to drive to the shop? They’ll provide free pick up and drop off within a five-mile radius of Autologic headquarters.

“We’ll do whatever it takes to encourage folks to bring their cars here,” Ariel says. “Our goal is to help people have safer automobiles, and we do it in a convenient, cost-effective way. It’s how we’ve done business from day one, and that’s not going to change.”

Once you drop off your car, truck, van, or SUV at Autologic, you can get back to life. A couple hours later, you’ll be contacted about your ride. If any issues are found, you’ll be updated on the problems, and a master mechanic will tell you the best solution. Of course, you don’t have to keep this safe-tastic deal to yourself. Have a loved one whose car needs a little work? Get them a $100 gift certificate to Autologic for only $50. Because safety is one of the few gifts that gives back every day.

From Hockey to Mixed Martial Arts


When you’re ready to find out just how safe your automobile is and what can be done to make it even safer, contact Autologic, Inc. at (954) 462-7560 to schedule your free safety inspection. Know there are some issues that need to be resolved with your car, truck, van, or SUV? Head to Autologic at 608 Southwest Flagler Avenue, Fort Lauderdale, Florida 33301, and tell them you’d like to turn your $50 into $100 worth of work. (Limit: One $50-for-$100 discount per vehicle.) And learn more about Autologic by visiting www.autologic.com.

Written exclusively for The Club by none other than Daniel Brantley, chicken farmer and freelance writer and editor. Find him online, follow him on Twitter, or contact him directly. Amplification, Inc. turns up the volume on your message by delivering the best aspects of marketing, public relations, advertising, and reputation management through social media. Follow along on Facebook. 

Accidental Treatment with Purpose

Had an auto accident? Either get it treated properly or suffer the consequences.

In June 2008, West Palm Beach, Florida resident Judy Daniels was involved in a car accident. As a result, she wound up with neck pain, arm pain, pain in her shoulder blades, lower back pain, a herniated disc, and radiating pain in her right leg.

Initially, Judy was referred to a doctor. After six months, she wasn’t getting any better.

“When a car runs into another car or a tree, it gets knocked out of alignment,” says Dr. Louis Klionsky, owner of Boca Spine & Acupuncture Centers. “The same thing is true for the body. If these issues aren’t diagnosed and addressed appropriately, the end results can be frustrating and even devastating.” [Click here to read an earlier article about Dr. Klionsky]

Catch It Early

Some of the complications that may arise from leaving accident-related issues untreated include persistent pain, numbness and tingling in the affected extremities, loss of grip strength, bladder problems, and other severe conditions that may require invasive surgical intervention and months of post-surgery rehabilitation. Thankfully, Judy didn’t wait too long before finding her way to Boca Spine & Acupuncture Centers.

“If you get in an accident like Judy, it’s imperative that you get checked out to make sure you don’t have any sort of pain-causing misalignment,” Dr. Klionsky says. “Medications can deaden the pain signals to the brain and temporarily treat the symptoms of an accident, but when the pills are gone, the pain comes back.”

Instead of a temporary fix, chiropractors specialize getting to the root of the problem, identifying nerve issues and vertebrae that are out of alignment. For a clear diagnosis, a full exam must be performed, including an orthopedic and neurological examination, which can be performed at Boca Spine & Acupuncture Centers.

Better than Ever Once in the capable hands of Dr. Klionsky, Judy began undergoing gentle spinal alignment to remove subluxations (out-of-place spinal bones), electrical stimulation, cold compresses, acupuncture, and massage. Soon, Dr. Klionsky prescribed exercises to regain strength in her lower back and right arm. Following six months of unsuccessful treatment elsewhere, Judy began feeling better after only three weeks in Dr. Klionsky’s care. [ Read this article if your children's health and wellness and weight is a concern! ] 


“I now have no pain, and I’ve never felt better,” Judy says. “This is the best thing that’s ever happened to me!” 

To make sure she stays healthy and happy, Judy still performs the exercises prescribed by Dr. Klionsky a couple years ago. Since overcoming her pain and getting back to life, Judy has referred many friends to Boca Spine & Acupuncture Centers. And in the event she has another car accident in the future, Judy knows exactly where she’ll turn: Dr. Klionsky.

Suffered auto accident and decided you just have to live with the pain? Let Dr. Klionsky change your mind. Contact him for a free consultation, and review of your x-rays and MRIs. Schedule an appointment at Boca Spine & Acupuncture Centers via e-mail (drk@calldrktoday.com) or phone (Boca Raton: 561-393-0054 or West Palm Beach: 561-439-5555) to take the first step toward a healthier, fuller life without pain. You can also learn about other chiropractic issues and how Dr. Klionsky treats them by visiting www.lowbackdisc.com. Follow along on Twitter.

Written exclusively for The Club by Daniel Brantley. Find him online at www.danielkbrantley.com, follow his chiropractic-loving life at www.twitter.com/danielkbrantley, or drop him a line at daniel@danielkbrantley.com.

Club Cabeza is part of the Amplification, Incorporated (“Amplification”), a growing, integrated social network that delivers “buzz” via a proactive and blended awareness campaign integrating aspects of social media, public relations, marketing, advertising, and reputation management to turn up the volume on your message, and present it in the appropriate form for consumption in our digital world on smart phones and tablet computers.

How important is having your home inspected? Click here to find out. 

Shrink Your Water Footprint #Sustainable #EcoFriendly

Time for a new water heater? Here are a few reasons to go tankless. 

“If it’s not broken, don’t fix it”: an old mantra that has kept many from taking risks that would make their lives fuller, more efficient, and more enjoyable. An old mantra that may also be causing you to hold fast to a dinosaur technology costing you in more ways than one. That technology? Hot water tanks. Didn’t know there was an option? You’re not alone.

“Some people have never heard of tankless water heaters, and they’re knocked over when they find out all the advantages it offers,” says Connie Steele, owner of Gulf Coast Tankless Water Heaters.

So what perks are there to kicking your oversized hot water tank to the curb and putting a tankless water heater in its place? Good question. Here are a few good answers.

Cash Savings

A tankless hot water heater costs a little more upfront than an old-fashioned tank behemoth. But get a GULFWAVE 2 water heater from Gulf Coast Tankless Water Heaters, and your new water heater will pay for itself within 30 months. Sound too good to be true? It’s not. According to the U.S. Department of Energy, your hot water tank is responsible for as much as 25 percent of the energy used in your home. That’s second only to heating and cooling your home. This excessive energy consumption is the result of your water tank constantly warming up the 30 or 40 gallons inside it. On the flip side of the coin, a tankless water heater only turns on when you turn the faucet for hot water and provides an endless supply of hot water.

On top of this, Gulf Coast Tankless Water Heaters’ GULFWAVE 2 are made to last a lifetime. Whereas other companies use plastics or other unreliable parts, Gulf Coast Tankless uses stainless steel for the exterior and all copper and brass on the inside for their GULFWAVE 2 water heater. In fact, the only parts you may have to replace in your GULFWAVE 2 are the two or three heating elements in your heater. And instead of needing a new water heater, you can replace the heating elements in just a few minutes, and they only cost one Andrew Jackson each (that’s $20 for those not in the know). Not sold on tankless yet? Keep reading!


Space Savings

Open the closet door to look at your hot water tank. Now picture what you could do with the huge amount of space it’s taking up. With a GULFWAVE 2, all your hot water is supplied through a 13”X16”X3” water heater mounted on your wall. That means more space to store anything other than an obsolete hot water tank.

Planet Savings

When your water heater only turns on when you need hot water, your energy consumption drops dramatically. Cut back on the amount of energy you have to use, and you’re doing Mother Earth a favor. However, the positive impact on the planet doesn’t end when your GULFWAVE 2 is put in your home.

“Every year, nearly 10 million people replace their hot water tanks,” Steele says. “It’s a terrible situation for the land fill, because they can’t get rid of them, and the tanks are full of contaminants. As more people learn this and the numerous benefits of a tankless water heater, hot water tanks will become a thing of the past.”

Ready to splash into the future of water heaters and help save the planet, your wallet, and your floor space? Contact Connie Steele at Gulf Coast Tankless Water Heaters at (877) 826-5577 or connie@gulfcoasttanklesswaterheaters.com. You can also learn more about the GulfWave2 at www.gulfwave2.com. And take heart! Gulf Coast Tankless ships all over the world, so you can benefit from their high-quality water heaters no matter where you live.

Written exclusively for The Club by Daniel Brantley, who thinks a smaller water heater that saves him some serious cash is a no-brainer. Especially since there is hot water left after his wife and two daughters have taken showers. Find him online at www.danielkbrantley.com, drop him a line at daniel@danielkbrantley.com, or follow his hot water-loving life at www.twitter.com/danielkbrantley.


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