What would make
Americans work an extra hour each day isn’t overtime pay or even more flexible
hours. But they will work the extra
60 minutes if they have a better-designed workplace, according to a research
study the
Gensler architecture firm conducted.
Cameron Free,
Marketing Assistant with the Boca Raton, Florida-headquartered ClientFirst
Settlement Funding, business knows this firsthand.
 |
| SIGNARAMA USA, BOCA/DELRAY's creation |
“Our office is a
huge first impression for potential employees,” Free says. “There have been candidates
that came to job interviews and said that their first impression of our company
is the sign at the door.”
The orchestrator
behind this sign is SIGNARAMA USA, BOCA/DELRAY. Mike Sneiderman, who is the
co-owner of SIGNARAMA along with his son Dave, met with marketers at
ClientFirst to determine the best way to make a good first impression for employees
and clients alike.
As a company that purchases and sells
structured settlements and annuities, ClientFirst wanted a sign that had a
physical presence. The result was an 8-foot long, 2-foot tall sign installed
with special lights to provide a backlight that flooded the front portion in a
halo of light.
“It’s a drop-dead
gorgeous sign,” says Sneiderman, who recently accepted a national award from
SIGNARAMA for his business. “The sign provides the perfect complement to the
large, open spaces the building has.”
When ClientFirst
expanded their office space from 25,000 to 50,000 feet, adding an entire new
floor of space, the company called on SIGNARAMA to make yet another sign.
“I think that one
sign is very impressive, but two identical signs is that much more impressive,”
Free says.
Don’t Ignore the Details
From signage to a
logical office layout, office design is a vital part of productivity and
status.
“Don’t look at an
office as merely a space, but an opportunity to plan a space well,” says Jeri Rosenthal, Owner of MRA Design, a residential,
hospitality, commercial and retail design agency based in Miami, Fla. “You can
take a floor plan and maximize the space you need, optimizing it even if an
office is short on space.”
Sneiderman
reminds his sign clients that first impressions are a chance you only get once.
Choose high-quality signs that make an impact and endure over time, and you
won’t need to constantly replace them, which can save you money over the long
run.
“To us, our sign
speaks very highly of the work that we do and the quality we deliver,” Free
says.
To find out more about these featured
businesses, visit:
• ClientFirst Settlement Funding at www.clientfirstfunding.com
• SIGNARAMA USA, BOCA/DELRAY by calling
(561) 278-7446 or visiting www.signsdb.com. Or you can visit the welcoming sign professionals in person at
SIGNARAMA located at 2905 S. Congress Avenue, Suite E in Delray Beach.
• MRA Design at www.mradesign.com or call (305) 762-6222.
